Erik Brynjolfsson

Erik Brynjolfsson

Erik Brynjolfsson is the Schussel Family Professor at the MIT Sloan School of Management , Director of the MIT Center for Digital Business, Chair of the MIT Sloan Management Review , and the Editor of the Information Systems Network . His research and teaching focuses on how businesses can effectively use information technology (IT) in general and the Internet in particular.

Recent Papers and Books
Jul-08	McAfee, Andrew and Brynjolfsson, Erik "Investing in the IT That Makes a Competitive Difference" Harvard Business Review, (July-August, 2008) [Via HBR]
Jul-08	Simester, Duncan, Hu, Yu (Jeffrey), Brynjolfsson, Erik and Anderson, Eric, "Dynamics of Retail Advertising: Evidence from a Field Experiment" Economic Inquiry, (Forthcoming 2008) [Click here for abstract and Working Paper version]
Apr-07	McAfee, Andrew and Brynjolfsson, Erik "Dog Eat Dog: Industries that Buy a lot of technology are becoming as cutthroat as those that produce technology" Wall Street Journal and Sloan Management Review, (April, 2007)
Apr-07	Brynjolfsson, Erik and McAfee, Andrew, "Beyond Enterprise 2.0"(Interview) Sloan Management Review, (Spring, 2007).
Dec-06	Brynjolfsson, Erik, Hu, Yu Jeffrey and Simester, Duncan, "Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales" MIT Center for Digital Business Working Paper, (December 2006). [Click here for the abstract and Working Paper version]
Oct-06	Aral, Sinan, Brynjolfsson, Erik and Van Alstyne, Marshall W., Information, Technology and Information Worker Productivity: Task Level Evidence , MIT Center for Digital Business Working Paper, (October, 2006)."Best Paper Award, International Conference on Information Systems, 2006".
Oct-06	Aral, Sinan, Brynjolfsson, Erik and Wu, D.J., Which Came First, IT or Productivity? The Virtuous Cycle of Investment and Use in Enterprise Systems , MIT Center for Digital Business Working Paper, (October, 2006).
Dec-05	Simester, Duncan, Hu, Yu (Jeffrey), Brynjolfsson, Erik and Anderson, Eric, "Does Current Advertising Cause Future Sales? Evidence from the Direct Mail Industry" (December 2005). [Click here for the abstract and Working Paper version]
Jun-05	Van Alstyne, Marshall and Erik Brynjolfsson (2005) "Global Village or Cyberbalkans: Modeling and Measuring the Integration of Electronic Communities", Management Science, Vol. 51, No. 6 pp. 851-868 [Click here for acrobat pdf file]
May-05	Brynjolfsson, Erik "Seven Pillars of Productivity" Optimize, May 05.

See Prof. Brynjolfsson's SSRN page for additional papers

Last update August 6, 2008