The MIT Center for Digital Business A Partnership in Research
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PROPOSAL
MIT Center for Digital Business : Proposal to Sponsors
Introduction

The growth of the Internet and the continuing dramatic decline in the cost of computer processing power are having a profound impact on the way business is conducted all across the world. In 1999 the MIT Sloan School of Management recognized this powerful combination and, along with our closest corporate partners, created the MIT Center for Digital Business. We feel today, as we did in 1999, that the MIT Sloan School has a unique and complementary set of skills to understand the developing Internet economy and the “digitization of business”. We are a top business school with an emphasis on technology. Our teaching pedagogy is based on applied research. We have world-renowned partner organizations across the MIT campus (including the World Wide Web Consortium, Media Lab, Computers Science and AI Lab, and Communication Futures Program). Our close relationship with industry leaders makes for a powerful combination of unique abilities to benefit our sponsors, students and faculty.

The early period of speculative exploration and experimentation on the Internet has come to an end. There is now the opportunity, and the necessity, to focus more explicitly on using digital technologies to deliver measurable business value through cost savings and increased worker productivity. Amidst all this change, the business fundamentals of investment, revenues, expenses, profits, and satisfying customers have only grown even more important. While the Internet has been an important catalyst, other new digital technologies have become just as relevant toward the potential to create business value.

Like other major technologies before it – electricity, the internal combustion engine – the full impact of the Internet and related technologies will take decades to reach its full potential. Our goal at the Center is to reduce that timeline for traditional businesses to learn about, embrace, and implement technologies, business processes, and the organizational changes to compete in the new economy. Our research embraces the MIT Sloan School credo of combining "rigor and relevance" to our research.

Today, the MIT Center for Digital Business is well established. We are one of the largest centers in the history of the Sloan School, and the largest center focused on digital business in the world. We have worked with more than 50 corporate sponsors. We have funded more than 50 faculty and performed more than 75 research projects. Our approach is to bring together industry, leading researchers, and some of the best students in the world, to innovate, invent, and understand the business value that can be created by the productive use of digital technologies through a dynamic interchange of ideas, analysis, and reflection.

Currently, our activities are focused on four key initiatives:

  1. Faculty-led, sponsor-focused applied research.
  2. Sponsor-proposed MBA student projects and internships.
  3. A mix of web-based and in-person interactive meetings and seminars among sponsors, faculty, and graduate students, supplemented by regular reports of projects and developments from the Center.
  4. The use of "special interest groups" (SIGs), which will coordinate research projects, and facilitate interaction among sponsors and faculty who have related interests. These SIGs include: “Digital Productivity”, “Digital Marketing”, “Digital Services and the Cloud”. We cannot claim to know all there is to know about digital business, but in these special interests groups, we have truly exceptional knowledge and abilities that enables extremely relevant research and results.

Sponsorship Overview

The MIT Center for Digital Business invites selected new sponsors to join in the program's activities. There are three levels of sponsorship:

  • Founding Sponsors.  Founding Sponsors are allowed the highest level of interaction and collaboration with MIT faculty and students as well as with other industry leading companies. In association with MIT Faculty, they will help co-design a large sponsor-focused research project, hold a seat on the Center’s Executive Board, and have complimentary participation in all Center events, both physical and web-based. Founding Sponsors invest $300,000 per year and make a three-year commitment to fund research. They may contribute additional funding to enable more research and participate in our Visiting Scholar Program*
  • Research Sponsors.  Research Sponsors have substantial interaction with MIT faculty and other sponsors. They will have a moderate-sized, sponsor-focused research project and have reserved seating in all Center events both physical and web-based. Research Sponsors contribute $150,000 per year and make a three-year commitment. 
  • Member.  Members will be firms who wish to remain informed of the Center's research results and participate in events, and have the opportunity to participate in a curated, online community site. They will not, however, directly support research. Member Sponsors contribute $25,000 per year. Renewal at this level is on an annual basis (or $20,000 per year for three year agreement).

Contact
If you are interested in learning more about the Center for Digital Business and its research, please contact us at any time via e-mail or phone.

David Verrill – Executive Director (T: 617-452-3216, E: dverrill@mit.edu)
Erik Brynjolfsson – Director (T: 617-253-4319, E: erikb@mit.edu)
Glen Urban – Chairman (T: 617-253-6615, E: glurban@mit.edu)
Andrew McAfee– Associate Director: (T: 617-715-4155, E: amcafee@mit.edu)
Chuck Gibson – Member Services: (T: 617-253-0606, E: cgibson@mit.edu)

 

Benefits to Sponsors of the MIT Center for Digital Business

KEY BENEFIT FOUNDING SPONSOR RESEARCH SPONSOR MEMBER
Thought Leadership

    v Seat on Executive Board
    v Executive Briefing
    a Invitation to Research Workshops
    = Invitation to Annual Conference
    = Invitation to Weekly Seminars

    a Invitation to Research Workshops
    = Invitation to Annual Conference
    = Invitation to Weekly Seminars

    4 Private, Curated On-line Peer Community
    a Invitation to Research Workshops
    = Invitation to Annual Conference
    = Invitation to Weekly Seminars
Education 

    v Participation in Pro-Seminar
    = Access to MBA Course Materials

    = Access to MBA Course Materials

    = Access to MBA Course Materials
Research 

    v Sponsorship of Research Project(s)
    v Visiting Scholar*
    = MBA Team Projects
    = Access to Working Papers and Research Briefs

    a Sponsorship of Research Project
    = MBA Team Projects
    = Access to Working Papers and Research Briefs

    = MBA Team Projects
    = Access to Working Papers and Research Briefs
Events

    v Sponsor-Hosted Event
    v Privileged Participation Rights in all Events, including Clients and Partners

    a Privileged Participation in Events, including Clients and Partners

    4 Member Event "Digitization"
    = Participation in Events
Recruiting

    = Student Recruiting Activities

    = Student Recruiting Activities

    = Student Recruiting Activities
Electronic Access

    = Private Website

    = Private Website

    = Private Website
Recognition

    = Recognition on Website, Materials and Major Events

    = Recognition on Website, Materials and Major Events

    = Recognition on Website, Materials and Major Events
Contribution       $ 300K/yr for 3 years       $ 150K/yr for 3 years       $ 25K/yr (or 3 x $20K)

* With Approval from the Dean                                                                                                     

 

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